1. Introduction

This Privacy Policy describes how Dr Ananthu Entertainments Private Limited ("we", "us", or "our") collects, uses, stores, and protects your personal information when you visit the official website for the motion picture Athiradi (the "Website") or interact with us through contact forms, newsletters, or other channels linked from the Website.

We are committed to protecting your privacy in accordance with applicable Indian laws, including the Digital Personal Data Protection Act, 2023 ("DPDP Act"), the Information Technology Act, 2000, and rules framed thereunder.

Data Fiduciary: Dr Ananthu Entertainments Private Limited
Registered Office: Dr Ananthu Entertainments Private Limited, 5th Floor, Door No - 5216, No - 2025-VO-02517, Kandamkulathy Towers, MG Road, Kochi, Ernakulam, Kerala, India - 682011
Contact: ananthu@athiradimovie.com | +91 9946105270

2. Information We Collect

We may collect the following categories of personal data:

• Identity and contact data: full name, email address, phone number, and any information you provide in contact or inquiry forms.
• Communication data: subject of inquiry, message content, and correspondence history.
• Marketing preferences: whether you have opted in to receive promotional updates, news, and announcements about Athiradi and related projects via email and/or SMS.
• Technical data: IP address, browser type, device information, operating system, referring URLs, pages viewed, and approximate location derived from IP address.
• Cookie and usage data: information collected through cookies, pixels, and similar technologies as described in Section 7 below.

3. How We Use Your Information

We use personal data for the following purposes:

• To respond to your inquiries, requests, and contact form submissions;
• To send promotional updates, film news, release announcements, and related marketing communications where you have provided valid consent;
• To operate, maintain, and improve the Website and user experience;
• To conduct analytics and understand how visitors use our Website;
• To comply with legal obligations, court orders, and regulatory requirements;
• To protect our rights, prevent fraud, and ensure the security of our systems;
• To enforce our Terms & Conditions and other policies.

4. Legal Basis for Processing

Under the DPDP Act and applicable law, we process personal data on the following bases:

• Consent: where you voluntarily submit a contact form, opt in to promotional communications, or accept cookies requiring consent;
• Legitimate uses: to respond to inquiries you initiate, ensure Website security, and improve our services, where such processing is reasonably expected and not overridden by your rights;
• Legal obligation: where processing is necessary to comply with applicable Indian law.

5. Sharing of Information

We do not sell your personal data to third parties. We may share information with:

• Service providers (such as hosting, email delivery, analytics, and CRM platforms) who process data on our behalf under contractual confidentiality and data protection obligations;
• Professional advisers including lawyers and auditors where necessary;
• Government authorities, law enforcement, or courts when required by law or to protect legal rights;
• Successors in the event of a merger, acquisition, or restructuring, subject to this Privacy Policy.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Policy, unless a longer retention period is required by law. Contact form submissions are typically retained for up to three (3) years unless a longer period is needed for legal or business purposes. Marketing data is retained until you withdraw consent or request deletion, after which we will cease processing for marketing purposes within a reasonable timeframe.

7. Cookies and Tracking Technologies

The Website may use cookies, web beacons, and similar technologies to enable essential functionality, remember preferences, and analyse traffic. You can control cookies through your browser settings. Disabling certain cookies may affect Website functionality. Where required, we will obtain your consent before placing non-essential cookies.

8. Your Rights

Subject to applicable law, including the DPDP Act, you may have the right to:

• Access personal data we hold about you;
• Request correction of inaccurate or incomplete data;
• Request erasure of your personal data, subject to legal exceptions;
• Withdraw consent for marketing communications at any time;
• Nominate another individual to exercise your rights in the event of death or incapacity, as permitted under the DPDP Act;
• Lodge a grievance with our Grievance Officer as set out in Section 12.

To exercise these rights, contact us at ananthu@athiradimovie.com. We will respond within timelines prescribed under applicable law.

9. Security Measures

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. These measures include secure hosting, access controls, and encryption where appropriate. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

10. Children's Privacy

The Website and promotional materials for Athiradi are not directed at individuals under eighteen (18) years of age. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a minor, please contact us and we will take steps to delete such information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page indicates when the Policy was last revised. Material changes will be posted on this page. Your continued use of the Website after changes constitutes acceptance of the updated Policy.

12. Grievance Officer

In accordance with applicable Indian law, you may contact our Grievance Officer for any privacy-related concerns or complaints:

Grievance Officer
Dr Ananthu Entertainments Private Limited
Email: ananthu@athiradimovie.com
Phone: +91 9946105270
Address: Dr Ananthu Entertainments Private Limited, 5th Floor, Door No - 5216, No - 2025-VO-02517, Kandamkulathy Towers, MG Road, Kochi, Ernakulam, Kerala, India - 682011

We will acknowledge grievances within the timelines prescribed under applicable law and endeavour to resolve them promptly.